{"id":619,"date":"2012-10-13T11:11:59","date_gmt":"2012-10-13T09:11:59","guid":{"rendered":"http:\/\/blog.chschmid.com\/?p=619"},"modified":"2019-11-20T12:17:08","modified_gmt":"2019-11-20T10:17:08","slug":"beertasting","status":"publish","type":"post","link":"https:\/\/blog.chschmid.com\/?p=619","title":{"rendered":"Beer Tasting, A Scientific Approach"},"content":{"rendered":"

It all started with a simple question “Is des Zipfa wirklich so a Foazgeschwoabat?” – “Is Zipfer beer really so bad after all”. Having a scientific background there was just no way around setting up an experiment: 8 experts, 12 different kinds of Austrian beer and a blind taste test<\/a>. Here are some photos before and after I had removed the beer bottle labels<\/p>\n

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And here’s the panel of internationally acclaimed beer and microwave engineering experts ;)<\/p>\n

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I had prepared booklets where they could rate the different kinds of beers (#1-#12) by using points and words. It blew me away how many suitable adjectives they found for describing the smell, looks and taste of beer.<\/p>\n

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The results were similarly astonishing. I don’t want to bore you with statistics (that’s what we had LibreOffice Calc<\/a> for), so here just some major findings:<\/p>\n

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  1. Zipfer scored the highest number of points from 2\/8 testers -> “Zipfer is do koa so a Foazgschwoabat” – Zipfer beer is not so bad after all.<\/li>\n
  2. Only one tester (out of 8!!) successfully identified the non-alcoholic beer Schlossgold<\/li>\n
  3. The logical conclusion: Marketing really seems to have a huge influence on our favorite beer choices – more than the obvious parameters looks, smell and taste.<\/li>\n<\/ol>\n

    I don’t know when, but it was so much fun, I am sure I will do something like this again!!!<\/p>\n","protected":false},"excerpt":{"rendered":"

    It all started with a simple question “Is des Zipfa wirklich so a Foazgeschwoabat?” – “Is Zipfer beer really so bad after all”. Having a scientific background there was just no way around setting up an experiment: 8 experts, 12 different kinds of Austrian beer and a blind taste test. Here are some photos before […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[17,11],"class_list":["post-619","post","type-post","status-publish","format-standard","hentry","category-life_and_stuff","tag-friends","tag-life-is-good"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p15PpI-9Z","_links":{"self":[{"href":"https:\/\/blog.chschmid.com\/index.php?rest_route=\/wp\/v2\/posts\/619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.chschmid.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.chschmid.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.chschmid.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.chschmid.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=619"}],"version-history":[{"count":17,"href":"https:\/\/blog.chschmid.com\/index.php?rest_route=\/wp\/v2\/posts\/619\/revisions"}],"predecessor-version":[{"id":2613,"href":"https:\/\/blog.chschmid.com\/index.php?rest_route=\/wp\/v2\/posts\/619\/revisions\/2613"}],"wp:attachment":[{"href":"https:\/\/blog.chschmid.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.chschmid.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.chschmid.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}